02 — PORTFOLIO
Selected
work.
A content studio · Tallinn & Cologne
We make the photographs and the films — and then we put them in front of the people you want. Production and management, from one studio.
Most agencies that run your account can't create.
Most studios that can create won't run your account.
We do both. That's the whole idea.
01 — WHAT WE THINK
For a few years the going wisdom was that content works better when it looks unmade — that people scroll past anything that looks like it took effort. We think that diagnosis was half right and the prescription was completely wrong.
People don't scroll past good. They scroll past anonymous. The flat lay that could belong to any brand. The team photo of people who don't work there. The plate of food that could have come out of any kitchen in any city in Europe.
What makes someone stop is recognising something true. This room. This person. This product, in a life that looks like theirs. You have to go and look.
So we go and look. Then we bring back pictures that are true about you and about nobody else.
02 — PORTFOLIO
03 — HOW IT WORKS
Most content gets made once and then sits in a folder. We do the whole loop instead — the content we make is the content that actually gets used, and what worked last month shapes what we shoot next. You get one team looking after the whole thing, so nothing falls through the cracks.
We start with your brand, your goals, and where you want to show up. Then a moodboard and a clear direction — you'll know the look and feel before anyone picks up a camera, with room to let the best ideas surface on the day.
We shoot in blocks, not scattered across the month — a batch that gives you weeks of material at once. Products come to us; places we come to; if your product lives on a screen, we build the scene around it. However your thing exists, we find the way to shoot it.
We turn that material into a steady presence — scheduling, posting, stories, and answering the people who reply. Your feed stays alive without you touching it.
Each month we look at what actually moved — reach, saves, the posts that landed — and let it steer the next shoot. The account gets sharper over time instead of just staying fed.
Booking a single shoot? That's steps 1 and 2. The rest is there when you're ready for it.
04 — PACKAGES
The Day
one-off · no commitment
One shoot. Everything we make in it is yours.
Good if you want a fresh set of professional visuals without signing up for anything ongoing — a simple way to see how we work.
Need a location or a model? We take care of both — just tell us what you're picturing.
Book a callContent
/ month · first month, no commitment
We make it. You post it.
Good if you're happy running your own channels but want a steady flow of content that always looks the part — no more scrambling for something to post.
Book a callContent & Social
/ month
You focus on your business. We look after the rest.
Good if you want a professional presence without hiring in-house — one team making everything and running it, so you never have to think about what to post next.
Book a callBigger scope — a launch, a campaign, several markets? Tell us what you're doing and we'll scope it.
First month: no commitment · 50% upfront, 50% on delivery · From month 2: 3-month minimum · 30 days' notice to cancel.
Full commercial rights are included in every package. Nothing to add later, no separate licence to buy.
05 — RIGHTS, IN PLAIN ENGLISH
Everything we make for you is yours to use — your website, your ads, your packaging, your shop window, your investor deck, print, anywhere, for as long as you like. No usage ladder. No twelve-month licence. No invoice arriving later because you put a photograph of your own product on your own homepage.
We keep one thing: the right to show the work in our portfolio. If you'd rather we didn't, say so and we won't.
That's the entire rights conversation. If we ever bill you for using your own photographs, you have our blessing never to speak to us again.
06 — WHO WE ARE
We look at content from more than one angle. Not only whether it's beautiful — but whether it earns attention, holds interest, and moves someone toward a decision. Aesthetics is where most people stop. For us it's the starting point.
Janelle
Photography & Direction · Tallinn
For ten years, photography, advertising and financial services have run side by side for me — never separate careers, always feeding each other. It's why I don't see a photograph as just an image. I see it the way an advertiser does: does it stop someone, does it hold them, does it bring them closer to buying? A picture that's beautiful and does none of those things hasn't done its job. I shoot products, rooms and people.
Simone
Social & Content · Cologne
I've spent years managing social media accounts for brands across Europe — strategy, content, and short-form video. What I know isn't film-school theory, it's what actually makes an account grow: that reach comes from paying attention to an account, not just posting to it, and that the best content is the kind people forget was made on purpose. I build the content and I run the channels we look after.
What Brands Say
"A very refreshing experience — your approach and energy are a perfect fit for our brand. Finally, someone who truly understands what we need."
— Grete · Founder & CEO, ANN (accounting software) · Estonia
07 — FAQ
Ready to start?
Book twenty minutes. No pitch — we'll ask what you sell, look at what you've got, and tell you honestly whether we're the right people.
Book a call hello@elourcreative.com
